Five weird lessons from an unexpected viral post
An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.
The difference between social selling and social spamming
Social spamming like unsolicited pitches and irrelevant email blasts have taken over my inbox. Social selling works, but build social capital first.
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
Is Facebook evil?
Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.
New Research Answers: Is Content Marketing Sustainable?
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
How I will remain relevant when the bots come for me
How do I remain relevant amid cataclysmic technological change? Here is one plan to survive when the bots and algorithms come for our marketing jobs.
The business case for content marketing consistency
It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.
Content Shock isn’t the problem. It’s the solution.
Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits
Three inspiring content monetization case studies
Content monetization can be difficult and aggravating, but it is IS possible. These three case studies demonstrate some new ideas.
The future of marketing is about embracing chaos, scaling love
New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?