4 Ways Social Listening Can Inform Your Marketing Strategy
Many top brands are using social listening in innovative ways to inform their marketing strategy. Here are four different methods we recommend.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Influencer marketing for small businesses and startups
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Will influencer marketing last?
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
Don’t blame the influencers for corrupt influence marketing efforts
Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company
The stark reality behind the influencer lists
The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.
As it sails into the sunset, thoughts on why Klout mattered
Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.
How to Lose an Influencer in Five Easy Steps
Advice for brand marketers who want to avoid damaging relationships with valuable industry influencers. Don’t lose an influencer by mistake.
Brands need to stop the insanity and invest in true influence
Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
Three steps to avoid influencer marketing disaster
Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster