Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
Three essential ideas to increase your odds of success
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
A strategy for applying your ideas to shifts in the marketplace
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
Why does marketing exist?
Is marketing about memories and stories or something more?
Marketing opportunities in the biggest disruption of our time
This crisis may not seem like a time of marketing opportunities, but re-frame the disruption and it be a world of possibility.
Is your content marketing strategy vulnerable to summary bots?
Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?
What does it take to create a podcast consistently for five years?
Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.
To dramatically increase creativity, slash your budget in half
Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!
Is this the most powerful #innovation in the history of social media?
The simple hashtag has transformed the digital world in unexpected ways.Is this the most powerful innovation in the history of social media?
Connecting to a new podcast on digital transformation
The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.