The end of brands, or the end of common sense?
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
Six marketing megatrends we’re watching right now
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam
A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.
It’s time to discern the role of humans in an AI world
Perhaps the biggest question in business is the changing role of humans in an AI world. Mark Schaefer points to six truths that help predict the human role in our AI marketing future.
You don’t need to have the right answers if you have the right questions.
Mark Schaefer describes why an effective leader today needs the right questions more than the right answers
The most popular blog posts of 2024
The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more.
A mind-bending demonstration of AI and NotebookLM
NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.
What we learned about marketing in 2024
2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.
How should brands connect to consumer communities?
The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. Mark Schaefer provides some guidance based on his brand conversations.
Are You Playing Small? Three Questions That Transform Your Career
If you’re feeling stuck in a sea of sameness, it might be time to transform your career. Mark Schaefer and Keith Jennings provide three key questions to push you to the next level.