Protecting Your Content From AI: A Contrarian View
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
How to Become a Genius
One of the highlights of my career was meeting Walter Isaacson. There’s no better person who would know what it takes to become a genius.
So … I asked him and his answer was surprisingly simple.
A personal view of the AI impact on marketing
AI is creeping into our careers and businesses. But what about the impact on our lives? In this introspective episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey provide a personal view of the impact of AI.
The surprising impact of word of mouth marketing in a digital age
Word of mouth marketing can be enigmatic but critically important in the digital age
5 Lessons from teaching personal branding classes for five years
Standing out in the world is hard, but lessons from many years of personal branding classes can help you cut through the noise.
A Unified Theory of Content Success: Can anybody create effective content?
Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?
ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now
Don’t be overwhelmed by AI. This ChatGPT starter pack is a simple and fun way to start using AI today to optimize business operations.
Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
When do you and ChatGPT cross the Milli Vanilli Line?
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
The hierarchy of AI-generated content: Where humans thrive
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!