Why Tom Peters thinks desperation fuels excellence
Tom Peters provides extraordinary advice in this interview including his view that desperation fuels excellence
How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
The 10 most impactful blog posts of the year
These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.
Big Marketing Ideas for 2023 and Beyond
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
Striving for brand preference versus brand awareness
A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. They have a top of mind awareness. Now, think of your favorite soft drink. Perhaps it’s something different. For me, it’s Fresca. That product that […]
20 Entertaining Uses of ChatGPT You Never Knew Were Possible
New uses of ChatGPT are exploding on the marketplace. Here are inspirational ideas to get you going.
Why ChatGPT will profoundly transform every marketing career, starting now
Have you tried ChatGPT? You need to, and now. Your career is in the balance.
Content Marketing is no longer about the content
Content marketing is no longer about the content. The creator may matter more.
How to create your TED talk
Mark Schaefer explains how to create your TED talk.
The rise and fall of my Web3 creator token. A drama in four acts
Launching a Web3 creator token was perilous, stressful, and educational.