mark schaefer Tag Archives - Page 80 of 96 - Schaefer Marketing Solutions: We Help Businesses {grow}

Five things Facebook is doing right

The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.

The world is flat, if we let businesses keep it that way

By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World […]

5 Steps to conduct a superior podcast interview

A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success

How I totally screwed up my blogging strategy

Lack of focus, lack of discipline and boom — my blog seemed lost. How it happened and I I got my blogging mojo back

Tearing down the house: How to handle social media haters

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.

How often should I blog? Five steps to answering the question

“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.