Content marketing strategy: Start with questions, end with insights
An easy way to begin a content marketing strategy is to focus on answers but most businesses will have to eventually focus on insights.
Case Study: Using influencers to quickly build an audience for your content
Building an audience for your content can take years of patient work. One way to take a short-cut is to use a strategy involving social influencers.
Your marketing strategy is not a decision. It’s decided for you
It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.
I love big blogs and I cannot lie.
Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs
Why working in marketing makes you bitchy
Does it seem to be more difficult to be working in marketing today? New research from Workfront explains why a career in marketing can make you bitchy!
How do I find time to create content? 25 Ideas!
The number one stumbling block to marketing success is often finding the time to create content. Here are 25 amazing tips to help you!
Why traditional journalism and social influence are blurring
Journalism and social influence are merging as journalists seek to become part of the social conversation and influencers must learn skills of journalism
15 Thought-provoking quotes about innovation and success
These quotes about innovation and success from Malcolm Gladwell, Kevin Kelly and Tien Tzuo will inspire you and make you think.
Why we create crap content: We’re afraid
Why do so many people keep creating the same crap content over and over? One reason might be professional fear and intimidation.
Strategies to deal with losing readers through the newsfeed evolution
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers