Wisdom from the Most Influential PR Professional of the Century
The 90-year-old founder of the world’s largest PR firm discusses life lessons, cutting through PR chaos, and the role of social media in society.
20 of the World’s Wittiest Twitter Bios
I know you LOVE these wittiest Twitter bios. Yes, they’re real and they’re fabulous. Here we go!
Key to digital marketing success? Be less digital.
In an increasingly information-dense online world, leading academic and author Robert Cialdini suggests that “be more human” is the break-out digital strategy.
20 of the world’s most clever Twitter bios
Writing an effective bio in 160 characters or less may be the world’s most sublime art form. These bios stand alone for their creativity and humor.
Blogging world flipped by AdAge Apocalypse
I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog there is a fancy orange badge naming this site as a top marketing blog, as determined by AdAge magazine. Last week, the organization changed its magic formula to upend a […]
The problem with personas. Remembering Trey Pennington
The death of Trey Pennington shook me up and made me reflect on the role of social media in this tragedy.
How to self-publish your book
Many people dream of writing their own book and luckly today you don’t need an agent or contact to experience success. How do you self-publish your book?
Happiness, joy and a big fat Klout score
The reality of a big fat klout score
Turn the beat around. Let’s blog upside down
By Mark Schaefer I’m asked to review a ton of blogs. Some of them are pretty sorry.  But with just a few little tweaks, they could be really great. Here are the three biggest beginner blogging mistakes I see every day … 1) Blogging upside down When most people tell a story, it’s linear. There […]
Obama’s Town Hall Meeting versus Twitter Truth
Obama’s Town Hall Meeting versus Twitter truth