Blogging world flipped by AdAge Apocalypse

I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog there is a fancy orange badge naming this site as a top marketing blog, as determined by AdAge magazine. Last week, the organization changed its magic formula to upend a […]

How to self-publish your book

book publishing

Many people dream of writing their own book and luckly today you don’t need an agent or contact to experience success. How do you self-publish your book?

Turn the beat around. Let’s blog upside down

By Mark Schaefer I’m asked to review a ton of blogs.  Some of them are pretty sorry.   But with just a few little tweaks, they could be really great.  Here are the three biggest beginner blogging mistakes I see every day … 1) Blogging upside down When most people tell a story, it’s linear. There […]