Unanticipated business victories during the pandemic

Some surprising business victories and a few short takes from the world of marketing.
Pissy answers to common marketing questions

There is no sales funnel or customer journey, and other unexpected answers to common marketing questions.
How to Avoid the Invisible Marketing Mistake All Businesses Make

This marketing mistake is probably happening in every company. A practical guide for improvement!
Freeing our customers from the limits of alone

Consumers will want to break free from the limits of alone imposed by the coronavirus but marketers may have to wake them up.
Five reasons content marketing is a mystery to me

Content marketing is not as straight-forward as it appears. In fact, it can be a downright mystery!
Marketing opportunities in the biggest disruption of our time

This crisis may not seem like a time of marketing opportunities, but re-frame the disruption and it be a world of possibility.
How to Streamline Your Marketing and Roar Into the 20s

New year, new decade and a chance to streamline your marketing!
Five questions to ask when seeking an effective marketing consultant

It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.
Getting creative to reach the unreachable customer

Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
To achieve a high price, you don’t always need high quality

Quality matters, but to achieve a high price, there are a lot of other marketing tricks in the book.