The 3 factors behind Snapchat consumer behavior
Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
How do you build a content strategy when a market is already littered with “experts?”
I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category. There are many brand publishers vying for the attention of consumers. Specifically, […]
Monetizing in the moment and the content marketing pivot
The power is shifting and so too must our web strategy. Are you ready for the content marketing pivot?
Six methods for smarter marketing segmentation
Use these 6 (plus a bonus!) smarter marketing segmentation methods to ensure your list doesn’t get stale teams.
4 Lessons learned from super niche marketing
Mars Dorian shares four niche marketing lessons he learned from targeting his audience while writing his latest sci-fi book.
Budweiser re-branding as “America:” A case study
Budweiser re-branding as “America” — asking for trouble, or a stroke of genius?
Why the sales funnel is alive and well and living on the web
Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.
Snapchat engagement and other myths
Snapchat engagement levels makes the platform a red-hot target for brands. But is it real and sustainable?
Martin Lindstrom on instinct and competitive advantage
How using your instincts can help keep your business relevant in an ever-changing, fast-paced world.