Is your marketing too dull to survive the bots?
I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can be a competent writer instantly through ChatGPT. She has unearned status. I’m not whining. It’s great AI can provide a creative voice to anybody. This is a plus for the […]
The biggest mistake content creators make today
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
The ROI of creators: An inspiring influence marketing case study
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
The new influencers beat traditional advertising effectiveness
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
This is the most important word in marketing
The most important word in marketing isn’t conversions, differentiation, or strategy. Read on!
Marketing a radical new idea that could change sports
How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.
Why AI does not mean the doom of marketing
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
Nine ideas to market to young people who avoid marketing
How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!
Why is there a backlash against purpose-driven marketing?
An enigma: Purpose-driven marketing is essential to gain customer loyalty but it’s under attack because consumers don’t believe companies any more.
Marketing’s Biggest Challenge starts NOW
Marketing’s Biggest Challenge has always been establishing trust with our customers. But that problem just became much more difficult and some of the biggest brands are asleep at the wheel.