Gen Z Exposed
What happened at the first-ever conference developed for Gen Z? It’s Gen Z exposed! Mark Schaefer and Sara WIlson report on this up close and personal connection with the new taste-makers.
Values and marketing: Which leads which?
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
Is Live Commerce the next big social media mega-trend?
Could Live Commerce be the next big social media mega-trend?
“Revenge travel” takes customers out of the loop
Have you heard of revenge travel? It might explain weird consumer trends right now.
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
The content marketing argument for selling nothing
When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?
Why “CottageCore” is the next big lifestyle and marketing trend
CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.
Why Facebook thinks hate is good for business
Why has Facebook ignored evidence that its product is fanning hate and divisiveness?
A very personal view of the pandemic
This Marketing Companion episode provides a personal view of the pandemic as Mark and Brooke discuss the impact on their lives and businesses.