social media strategy Tag Archives - Page 7 of 19 - Schaefer Marketing Solutions: We Help Businesses {grow}

How to be a marketing maverick in an old-fashioned industry

Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.

Finally, the truth about social media and customer engagement

Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.

The 3 factors behind Snapchat consumer behavior

Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.

How to turn social media connections into an actionable audience

A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience

Research shows “be more human” really works

Brands on social media need to be more human and be active. One study tells us why.

How do you build a content strategy when a market is already littered with “experts?”

I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is […]

Why “rich content” is central to your social media strategy

Not all content is equal. Why “rich content” needs to be the centerpiece of your social media strategy

7 Ways a small business can use social media resources wisely

This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. I recently received this excellent question from one of my students: “Big […]