Twitter is not reality: The fatal flaw of influencer lists
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Advertisers are getting squeezed every way. What is the answer?
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
How to defend your online reputation in the outrage era
This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
The fast pace of marketing will get faster
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
Is Facebook evil?
Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.
The surprising NEW TRUTH about Twitter
Is Twitter relevant? Dead or dying? A field of endless link spam? A new deep dive into the truth of Twitter may surprise you.
What’s the Twouble with Twitter Marketing?
Twitter marketing? Not many are doing it, but why? Is Twitter a worthless waste of time, or an overlooked opportunity to reach new audiences?
Is this the most powerful #innovation in the history of social media?
The simple hashtag has transformed the digital world in unexpected ways.Is this the most powerful innovation in the history of social media?
Five stellar community engagement platforms that rock, and one to avoid!
Here is a clever strategy to combine five commonly-used community engagement platforms to increase connection with your customers — and one to avoid!