How writing a book becomes part of a marketing strategy
Books and marketing seem to go together like a hand in a glove as more executives get in on the publishing bandwagon. Should you write a book?
Posts Tagged ‘writing best practices’
Content creation lessons from a tiny wedding toast
The speech was just 29 words, but they were the right words. Here’s why: Content creation lessons from a short wedding toast.
The four disciplines that lead to consistent creativity
Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.
3 Valuable lessons content creators can take from popular fiction
The author recovered from his creative burnout by indulging in a massive amount of popular fiction. Here’s what he learned from his content binge.
Don’t tell your story, ADD your story
When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.
Can you blog effectively if you need to be liked?
Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected
In case you missed it, the best marketing posts of 2016
These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.
If you’re preparing a roundup post, stop this right now
A roundup post is an opportunity to create great content and explore new ideas, so why do most bloggers just settle for boring?
Learn to create effective content by putting it through the RITE test
It’s tough to stand out today but you can give yourself the best shot by learning to create effective content through the RITE method.
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