For many years, Martin Lindstrom has been among my favorite thought leaders. With anything he writes, I find myself nodding in agreement as he pushes the boundaries of practical marketing practice and observations of modern consumer behavior.
Last week, Martin dropped a true gift to the business world, a new mini-book based on a pandemic application to his best-selling book Buyology
Based on more than 2,000 brainscans of subjects in six countries, Buyology was the first book ever to apply neuroscience to the world of business.
Now, 12 years after Buyology’s publication, Martin released A FREE “pocketbook” on the human impact of coronavirus. In Martin’s signature data-based style, he depicts a candid and even unsettling view of the post-pandemic world.
Fear re-wires consumer behavior
The main thesis behind his book is that much of the human race has been exposed to so much pandemic-related fear, for so long, it will permanently re-wire many consumer patterns.
Lindstrom contends that the coronavirus will eventually fade away, but the frightening reality is that the emotional impact of the virus is likely to remain, infusing itself into our subconscious minds.
Now, I need to emphasize that this is a rational book, but not necessarily a depressing one. In fact, ultimately it is a book of hope, guiding us toward possible marketing success in this weird time.
The ideas and implications behind this book are so important, Brooke Sellas and I decided to devote an entire podcast episode to the discussion. Well … not an ENTIRE episode as this show also marked the seventh anniversary of The Marketing Companion. So, we have a little fun along the way!
You won’t want to miss it!
Click on this link to listen to Episode 192
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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter Timeless and Timely.
Tim Washer is contributing creative direction to the show and he’s has worked for Conan O’Brien, John Oliver, among others. He helps corporations build more creative cultures.
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It’s hard to ignore — millions of business professionals are active on LinkedIn. They have twice the buying power of a normal web user. If you’re in business, you need to be exploring advertising on LinkedIn. Brooke and I have both had tremendous success with this marketing platform and to help you get started, LinkedIn is offering Marketing Companion listeners $100 in free ad credit. That can go a LONG WAY! Take advantage of this opportunity today by visiting linkedin.com/companion
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