I’ve given hundreds of speeches all around the world. Many kind people come up to me after my talks and thank me for some new insight or learning. But here is one phrase I’ve never heard: “I really loved that pie chart.”
People don’t normally respond to data and graphs during a speech. They don’t go back to the office telling people about the awesome Pareto Diagram they saw at an event.
People retain and share stories. People will come up to me, even years after an event, and tell me about one of my stories they fondly remember.
Every successful professional salesperson, marketer, or keynote speaker knows that effective storytelling is the best way to create a lasting, memorable, emotional connection with an audience. And when you craft that one story that truly captures your passion, expresses your values, and drives h0me your point in a memorable way, you have something special — the signature story.
In the latest episode of The Marketing Companion podcast, I cover the art and science of the signature story with Jay Acunzo. Jay has spent much of his career studying this craft and this is a fun and enlightening episode you won’t want to miss.
In this recording, each of us tells a favorite signature story and then dissects its essence to reveal why it works. In my story, I reveal why an audience literally gasped when they heard it for the first time.
You won’t want to miss this. You just have to click here to listen:
Click here to enjoy Marketing Companion Episode 299
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