Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Why customers really don’t want to engage with your brand

Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

Four reasons most marketing departments are stuck in 2010

The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.

I’ve been hacked, impersonated, and scammed. Time to fight back

In the past two weeks I’ve been hacked, scammed and impersonated. Now facebook stole my blog’s name. Time to fight back folks!

How $1.50 can make or break your most important customer experiences

The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”

What does it take to create a podcast consistently for five years?

Mark Schaefer reflects on what it takes to create a podcast, the ups and downs, and how to keep it running successfully for five years.

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

Don’t blame the influencers for corrupt influence marketing efforts

Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company

If you’re not the alpha dog, SEO may be holding you back

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.