All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

The Twitter strategy shift and what it means to you and your business

Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

An interview with the world’s youngest blogger

A story of a boy, his blog and his dream of getting money for free. An interview with the world’s youngest blogger.

Social Media Marketing success is simply Medieval

Social media marketing success does not have to be overwhelming. In fact, we can look back 1,000 years to discover the Medieval secrets to success!

Social advocacy marketing gains legitimacy

Ekaterina Walter answers the tough questions about the emergin field of advocacy marketing

I don’t mean to offend you, but…

By Amber Osborne, {grow} Contributing Columnist I am sure we’ve all had a friend, coworker, customer or even a stranger say a version of this phrase to us before. Usually, […]

10 things you need to know NOW about OmniChannel Marketing

Multi-channel marketing has become omni-channel marketing as retailers look to provide a consistent and unified customer experience.

How to Make Your Product Look Sexy on Facebook

By Aaron Lee, {grow} Community Member Do you want to learn how to spice up your product and make it sexy on Facebook? To be honest with you, I’ve heard […]

The Facebook Other Folder and the Strangers Who Love Me There

Creeps, pervs and gurus, oh my! The story behind the Facebook Other folder

Coming clean on Facebook reach

Unpacking data collected over the last year in search of the truth about Facebook reach

Listen Now

The Glorious Unfolding: Taking a lesson from our younger selves

An unexpected vist from the past made me realize all was not as it seemed in my life.

3 Steps to Building a Better B2B Target Account List

By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, […]

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

Are you a guru or a newbie? Test your digital IQ with Mark Schaefer’s Social Media Quiz!

ALS Ice Bucket Challenge: Who really benefits?

Is the ice bucket meme simply something “slacktivism” that makes us feel good as individuals or does this really make a difference? Watch the video to find out.

Should you make the leap into sponsored content?

The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?

Social Media and the Stock Market: A Lesson in Global Manipulation

By Kate Prince, {grow} Community Member A hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets. The hacker makes a fortune […]