A plan to earn your way into the hearts of Internet influencers
Put yourself in the place of an influencer before starting your outreach campaign
Blog Archive
Why the little guy won marketing’s biggest prize
An analysis of the surprise winner of the Super Bowl sweepstakes, marketing’s biggest prize
Why you’ve already missed the hottest marketing opportunity
The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak.
The Sense and Spirituality of Facebook at 10
Facebook has given the world a pulse. That means something — the spirituality of Facebook
The essential guide to building your business through Twitter search
Twitter search is one of the most powerful marketing tools in the world but few businesses know how to use it
Winning NFL teams have winning social media strategies too
This study shows that the most successful NFL teams have a great social media presence too
Why social media measurement efforts seem empty
Building relationships takes time and the payoff may be unknowable. That’s a problem when it comes to social media measurement.
Facing tough choices — Paid versus organic reach
Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?
Reading between the lines of the latest Facebook usage data
The most interesting insight into new social media data is what’s NOT there.
When did leadership become a dirty word?
The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy
Six Arguments Against Content Shock
Addressing some of the primary points of dissention with the Content Shock idea
The Top Digital Marketing Campaigns of 2013
Ready to be inspired? You will not want to miss these uplifting creative campaigns! The top digital marketing campaigns
Five tips to turn social media mistakes into customer advocacy
Social media mistakes can be opportunities to build loyalty. Here are five ideas.
Courage and blogging
To stand out on the web you need to be original, and to be original you need to be courageous, Is this the “special something” of blogging?
Case study: Social media in a regulated industry
Social media marketing has lagged in many regulated industries but this case study shows an impressive success
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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