Why social media measurement efforts seem empty
Building relationships takes time and the payoff may be unknowable. That’s a problem when it comes to social media measurement.
Blog Archive
Facing tough choices — Paid versus organic reach
Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?
Reading between the lines of the latest Facebook usage data
The most interesting insight into new social media data is what’s NOT there.
When did leadership become a dirty word?
The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy
Six Arguments Against Content Shock
Addressing some of the primary points of dissention with the Content Shock idea
The Top Digital Marketing Campaigns of 2013
Ready to be inspired? You will not want to miss these uplifting creative campaigns! The top digital marketing campaigns
Five tips to turn social media mistakes into customer advocacy
Social media mistakes can be opportunities to build loyalty. Here are five ideas.
Courage and blogging
To stand out on the web you need to be original, and to be original you need to be courageous, Is this the “special something” of blogging?
Case study: Social media in a regulated industry
Social media marketing has lagged in many regulated industries but this case study shows an impressive success
2014: The Year of the Cheer
Has a mentor affected your life? Is it time for you to pay it forward too?
Your checklist for safe Influence Marketing
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
Strategies to help your business overcome information overload
Ideas to overcome the information density that is increasing business marketing costs
The business case for cheating your way to social media superstardom
There is one business situation that might benefit from cheating. An evaluation.
How do you have an effective social media presence and not get sued?
Anne McGraw of Nissan provides some ideas on how to succeed with social media in a litigious environment
A Content Shock Parable: The Consumer View
In an era of “too much content” the consumer and business implications differ. Content Shock Parable
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