
What does it take to start a blog these days?
It seems like the world is conspiring to make the world more difficult for bloggers. How do you stand out in a crowded marketplace?
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Do B2B buyers use social media in their purchasing decision? The results may surprise you.
What is your content consumption/creation balance? It might be the key to your online success.
Social media used to be about relationships. A look at the lost opportunity when we forget about this.

Nobody reading your blog? Here are some practical reasons to keep going!

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Writing for other sites is a great opportunity but also dilutes the quality of the content for your own site. In fact, this might be blogger’s kryptonite!
The gap between university curriculums and business reality is severe. Here’s an example of something that’s working.The crisis in marketing education and what to do about it

It seems like the world is conspiring to make the world more difficult for bloggers. How do you stand out in a crowded marketplace?


Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!

If kids are going to explore the Internet, why not direct them to these family-friendly sites?

I was approaching my blog like Mr. Spock but I needed to be Captain Kirk. That made all the difference in the world!

 By Mark Schaefer A common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.