Social Media’s Mass Attention Myth
The gurus tell you that you need to build huge audiences, right? A contrarian view. of mass attention myth
Blog Archive
Five ways to be a more confident blogger
The biggest stumbling block to effective blogging may not be time or ideas. It might be having the confidence to make that leap and push “publish!”Five ways to be a more confident blogger
The Purchasing Department: The Next Frontier for Social Media?
Sales and marketing may be getting all the social media attention but applications to the supply chain may promise profound results for the purchasing department
Facebook Inception. A {growtoon}
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Can social media personalities “scale?”
Can social media personalities scale? The author looks at the limitations. The irony of social media is, the more popular you become on the social web, the less effective you might be! Is there an answer?
There will be no social media apocalypse
Despite predictions of doom, there are more important considerations in business than whether you have an active Facebook page. No social media apocalypse
Why Human Competition is the Least You Have to Fear
The robots are coming. And they’re coming for you. How you can prepare to stay relevant. Human competition
The challenge of creating a blog that sings
How do you hold down a job, pay the bills and create a blog that sings?
Is Facebook a human right or a weapon?
Should child molesters have free access to Facebook? The State of Indiana says “yes.” Is Facebook a human right
Analysis paralysis. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
The Six Signs of an Authoritative Blog
Connecting with powerful bloggers is a smart strategy. Here are the six signs to help you identify truly authoritative blog
The Native Advertising Trend: Hot or Hoax?
The ad spend on native advertising is expected to explode. But how long will it take for consumers to catch on and reject paid bloggers?
The most powerful advice I ever received for my business, and my blog
The most powerful advice I ever received came down to one important sentence from a remarkable teacher.
The insider’s guide to social media consulting success
Social media consulting success doesn’t start with a Facebook page. Let’s back up a few steps first.
20 of the world’s most entertaining Twitter bios
These hilarious Twitter bios are sure to make you smile!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.