The Business Case for Irrelevance
Irrelevance is aggravating and wastes time. But ignoring it can also hurt your business.
Blog Archive
Sued for a Retweet: Being Snarky Might be Libelous
A discussion of a Twitter defamation case, and how a similar case might play out under U.S. law.
Can’t miss social media books for your Christmas list
A couple noteworthy literary releases for the social media minded Christmas list!
The results are in: An experiment in social influence
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
Buttbook. A {growtoon}
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Research shows that Pinterest is big, it’s bad, and it’s for real
A new report from the Social Habit focuses on new research focused on Pinterest and if you weren’t a “pinner” before, it might be time to get in the game.
A cautionary tale: Putting your business in the hands of Facebook
Why do we need a website when we have Facebook? Let us count the ways! A cautionary tale
5 Essential tools to attract a relevant audience to your blog
Don’t get too focused on “traffic” as your blog metric. You need to get the right kind of readers who will stick around and become fans. Here’s how.
Your 2013 Social Media Strategy: Grow a Pair.
The best plan for 2013 is to stop whining and do something. A manifesto for lighting a fire under your CMO.
Finally, we have an answer. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Why it pays to be a patient blogger
It happened to Justin Bieber. It probably ain’t going to happen for you! Let’s sing the praises of the patient blogger.
3 steps to make the most of your eMail list
It’s a fine balancing act leveraging your email list to move leads toward a sale, without turning them off and creating unsubscribes.
The kid who wanted a door for Christmas
A Christmas story about a boy and a door.
Does it pay to be honest on Twitter?
I have tried to create a completely honest Twitter account but it might be hurting my business.
Black Friday Deals on Groupon Stock! A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
The Marketing Companion Podcast
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Let's plot a strategy together
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