Wisdom from the Most Influential PR Professional of the Century
The 90-year-old founder of the world’s largest PR firm discusses life lessons, cutting through PR chaos, and the role of social media in society.
Blog Archive
Five insanely simple ideas to make your next presentation sizzle
Creating effective PowerPoint presentations is a skill that is rarely ever taught. Here are five very easy powerpoint presentation tips
Viral High, Viral Hangover
Everybody dreams of going viral but as this post demonstrates, it might not be worth all the hype!
The six elements of human behavior that drive social media
Social media may be new but the psychological desires that drive its use are old. Strategists need to understand and master these ideas.
The social media measurement smackdown
Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.
How One Book Changed My Life
The story of how one little book has changed thousands of lives in a profound way.
Supercharge your social media strategy by getting back to basics
If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.
The Secret History of Pinterest — REVEALED!
The shocking truth of how we got here — sharing colorful photographs as the hottest business model on the web. I have it all figured out.
Facebook: The Happiest Place on Earth?
New research shows that adults who frequent Facebook and other social networking sites are having a pretty happy experience with it.
Frankenstrategy. A {growtoon}.
Is your social media strategy thrown together? It probably looks like this!
Is social media contributing to political paralysis?
The social web can deliver a real-time pulse of the people. Is that a positive or a negative for political progress?
25 Non-Financial Benefits of Business Blogging
The business benefits of blogging are well-known but there might be even more intangible rewards that can benefit your business. Here are 25 ideas!
Social media truly levels the playing field
Social media allows us to communicate and connect in amazing new ways and opens up new opportunities to those with disabilities.
Six ways to turn Yelp into your most effective marketing channel
Online customer reviews can make or break a business. Here’s a strategy to take control and thrive in this competitive environment.
The Six Stages of Emotional Branding
Beyond loyalty, “emotional branding” builds a fanbase that will defend you no matter what. Here are the six stages of that process.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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