All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

Turn the beat around. Let’s blog upside down

By Mark Schaefer I’m asked to review a ton of blogs. Some of them are pretty sorry. But with just a few little tweaks, they could be really great. Here […]

You’re one interaction away from the life you want

Srini Rao writes about attaining the life you want

Social media and the end of empathy

Business success is built on empathy. Are we losing this ability?

Obama’s Town Hall Meeting versus Twitter Truth

Obama’s Town Hall Meeting versus Twitter truth

Blogging and your moment of truth

For Google Plus, the party is over before it starts

Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.

Dead man blogging

Dead man blogging is the theme of this post.

The 25 Wackiest Mobile Apps Ever

It seems the world has gone app crazy. Afraid of being left behind, companies are creating apps for everything … even when maybe they shouldn’t. Let’s have some fun […]

The Seven Elements of Smart Content

What is smart content and why is it important today?

Blogging like a Big Baby

Blogging like a big baby

Social media marketing progress in a developing country

When social media and genitals meet. A {growtoon}

Research shows Facebook emotional boost is like marriage

Posting on Facebook is like getting an emotional boost

Establishing a global social media foothold (video)

If you can’t see the video above, please click here: Mark Schaefer interviews Dr. Jon Buscall. What if you had the opportunity to establish yourself as a pioneering voice of authority […]