All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

10 ways to use psychology to lure web customers

I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet […]

The evolution of social media power and influence

I was recently interviewed about Klout and social influence by Vinícius Cherobino of Galileu, a scientific magazine in Brazil. I thought his questions were especially good and wanted to share this […]

London Calling. A {growtoon}

10 Ideas: Standing out in the social media jungle

The other day in my Twitter stream @joe_sharkey asked: “As a new graduate, how do I stand out in the social media jungle?” I promised I would write him a blog […]

Five indispensable lessons for Twitter success

It’s hard to believe but my three year Twitter anniversary is approaching so I’ve been reflecting on this channel and what it has meant to me. I know this may sound […]

Cat scan. A {growtoon}.

Meet the new Queen of Viral Video

I have such a special treat for you today. One of my first Twitter friends was Michelle Chmielewski. What started as a silly little tweet exchange turned into a wonderful […]

A spicy approach to addressing complexity on your website

A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity

Five steps to fix Foursquare

It’s been about a year since I wrote anything significant about Foursquare so I thought it was time to check-in. Check-in. Get it? Oh, never mind. In my article, Foursquare or […]

Are B2B companies that refuse to engage in social media facing extinction?

“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my attention because it is a […]

The social media numbers game. A {growtoon}.

Proud to intoduce Kacy Maxwell of Nashville as our newest {grow}toonist. Together with Joey Strawn, I’ve got the best one-two cartoon punch on the blogosphere. Well, perhaps they are […]

My blog is my gun.

Alvin Tatum describes why his blog is his gun.

Blogging, social media use skyrocketing at universities

From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. They’ve uncovered some fascinating trends among non-profits, Fortune 500 […]

The Great Ghost Post Scandal

I thought it was a guest post. It was a ghost post instead.

The Tao of Twitter in Action

I knew my book The Tao of Twitter could help a lot of people de-mystify Twitter but I never expected the out-pouring of praise and connection that has occurred with […]