Ten social media and technology mega-trends to watch
I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Here are some […]
I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Here are some […]
The other night I was having a beer with a friend who is a beginner blogger. He was lamenting that he was not attracting many new readers or comments. I […]
You probably know by now that I like to shake it up with something light-hearted on Fridays but I think today’s video sends {grow} into an entirely new orbit. A […]
I frequently receive questions about how I blog. Where do I get the ideas? How long does it take? Where do I come up with the graphics? The process I […]
I think I figured out why nearly every social media blogger sounds exactly the same — commonly referred to as the “echo chamber.” I’m learning that copying and pasting can be profitable. […]
The know-nothings. You know who I’m talking about right? Social media “marketers” who have never practiced marketing. Maybe have never even had a sales job or a college-level marketing class. […]
I pleased to present today an interview with William Robb, Director, Social Media Marketing for SAP. SAP is the world’s largest provider of business software and the social media role […]
“How much time should I spend on Twitter?” is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only […]
This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?). The iconic doll has fully joined the social media movement by leading […]
Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which includes brilliant ads and one […]
Let’s have some fun with my buns. Cinnamon buns, that is. One of the myths we recently discussed on {grow} was the claim that every business needs to use social […]
OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of […]
When somebody talks about “content marketing,” they’re really talking about “content engineering” — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and […]
The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering […]
It seems like “ghost blogging” — the practice of penning posts for others — is always under attack. Jon Buscall wrote a fine piece about it recently as did Mitch […]
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