For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is this report significant? With nearly […]
Read more
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]
Read more
In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on […]
Read more
These five social media myths must stop now!
Read more
At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY. I believe this is the […]
Read more
Was I clever enough? Was I charming? Did I make at least one good pun? Was I disconcerting? Disarming? Was I wise? Was I wan? Was I fun? From […]
Read more
I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational” aspects of social media many expected. They point to […]
Read more
Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat (#SM4B) hosted by Steve Farnsworth […]
Read more
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If you can bring pens to […]
Read more
My son is a professional musician and has wanted to be a performer since he was a little boy. Once I determined that this was his true life goal, not a “phase,” […]
Read more
In response to my post on the social media country club (perhaps ”fortress” would have been more apt?) many people agreed with the observations I made but also challenged, “what […]
Read more
The economy of social media is built on favors, creating a dysfunctional social media country club. Are we building a world of group think?
Read more
At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more […]
Read more
I am getting married today. Just thought I’d let you know. This is not the kind of thing I usually throw out there, but I write what’s on my mind […]
Read more
Here’s my vote for the most clueless group of marketers in the world: real estate agents.I’ve had the misfortune of buying and selling a number of homes in the past […]
Read more