Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to
Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder
Twitter has had a transformational effect on many individuals and businesses. Five years ago this week, the service launched as Jack Dorsey (@jack) sent the first
This corporate blogging question was submitted to me by our good {grow} friend Brent Pohlman: On a scale of 1-to-5, with 5 being a requirement,
I had the strangest call from Charlie Sheen yesterday. “OK man, I’ve got 2 MILLION freaking people following me on Twitter and my Klout score
We have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we’re going to dissect her blog as a case study! Christina
Imagine you have composed a beautiful song. This song is a culmination of years of music lessons, performing, and experimentation. You love your song. You’re
I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? Is it the people I want to sell to,
As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth
Today my wife and I took my 8-year-old mentee Elijah on a hike, as we enjoyed a Spring-like day here in Tennessee. On the way
Does the number of Twitter followers matter? What happens when you reach 20,000?
When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But
How important is your social scoring and your social influence?
Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a
By Srinivas Rao, Contributing Writer As director of social media for Flightster one of my very first assignments was to create and maintain our company
