All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Six ideas to build social media momentum

My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure. At the end of […]

Hilarious video, serious marketing lessons

I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big […]

A Twitter success story: Search leads to new market discovery

Fara Hain grabbed my attention in a big way. In a recent comment on {grow} she mentioned that Twitter had led her to discover a new market for her company’s […]

Proof that good writing matters : )

It’s Friday and as we say around here, “Man does not live by blog alone” and when I saw this pic I laughed out loud and thought I would share […]

A simple strategy to increase your influence on Twitter

“How do I increase my influence on Twitter?” A business colleague asked me this question and I figured if it was on his mind, it might be on yours too. […]

A voice from the Nashville flood: Social media as a lifeline

Last week I had the pleasure of meeting Laura Click in downtown Nashville. She had an incredible story about how people used the social web to pull together amidst the […]

Transitioning online contacts into offline friendships

I’ve made many wonderful connections through the social web, but the magic really happens when I’ve strengthened those bonds by turning those online friends into offline relationships. I had some cool […]

PR versus marketing: The final battle over social media

Last week Vocus, a provider of on-demand PR management software, announced the results of a survey which found that the turf battle between PR and marketing rages on, especially over […]

In praise of poopy blogs

I was rolling around on the floor with some of my young nieces and nephews and somehow the word “poop” entered the conversation. Every time I said it, the kiddos […]

What lessons from your first boss do you still use today?

This has been a week of reminiscing for me. I had a business opportunity come up that gave me a good excuse to talk to many industry old-timers, including several […]

My Twitter Ah-Ha Moment

What did it take for you to “get” Twitter? I was certainly in that vast number of people who resisted it. The first tweet I ever received was “It’s 4 […]

My own 11 little secrets

Two weeks ago, Chris Penn blogged his 11 Little Secrets to staying happy, healthy, productive and sane. Quite a few other bloggers followed suit, so I thought I would give […]

Forget your website, create a social footprint

On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about it. This is a critical […]

Twitter ads and the end of mankind

The web comments about the announcement that Twitter will have ads on their searches (as a start) were about evenly split between “ho hum” and “disgust.” This comment is pretty […]

How do you push yourself out of your social media cage?

Where I live in East Tennessee black bears are a real fact of life. Actually, that’s one of the reasons I’ve remained here. In 45 minutes, I can be hiking […]