Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
It seems like “ghost blogging” — the practice of penning posts for others —Â is always under attack. Jon Buscall wrote a fine piece about
ShipServ provides one of the most well known b2b social media case studies
Seems like everybody wants to produce content that goes viral. Speaking from experience, you should be careful about what you wish for! Last week I
I think I “get” Foursquare. I really do. I understand there could be significant business benefits and opportunities to build customer loyalty. But I really
A few months ago I wrote a post about The Five Social Media Myths that called out some of the mis-guided “rules” of the social
Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official” bio. Guy Kawasaki
Guest blogger and political pundit Jenci Spradlin reveals why business should take a marketing lesson from the politicians: Maybe it’s because I’m a political junkie
My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking
I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several
Fara Hain grabbed my attention in a big way. In a recent comment on {grow} she mentioned that Twitter had led her to discover a
It’s Friday and as we say around here, “Man does not live by blog alone” and when I saw this pic I laughed out loud
“How do I increase my influence on Twitter?” A business colleague asked me this question and I figured if it was on his mind, it
Last week I had the pleasure of meeting Laura Click in downtown Nashville. She had an incredible story about how people used the social web
I’ve made many wonderful connections through the social web, but the magic really happens when I’ve strengthened those bonds by turning those online friends into offline
Last week Vocus, a provider of on-demand PR management software, announced the results of a survey which found that the turf battle between PR and
