I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public […]
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This is a picture of Kim Kardashain with somebody who is not me. Kim Kardashian and I have finally broken up. It probably won’t make the tabloids. We’re keeping it […]
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Smoky Mountains National Park — The site of my digital de-toxification! Yesterday I commented on the increasing time commitments and frustrations of social media maintenance. To get released from the […]
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I take my first sip of fresh-brewed coffee and sit down in front of my computer for my 15 minutes of morning social media updating. Blog reader. Let’s see what […]
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Your website is not a business strategy!
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The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following […]
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Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 […]
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My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter […]
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Does the number of Twitter followers matter?
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I’m pleased to feaure my friend Michele Linn as a guest blogger on {grow}. Michele is a freelance marketing writer (http://www.linncommunications.com/) specializing in creating buyer-focused B2B marketing content, such as […]
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This is a picture of me building business relationships in Italy during World Cup. Well sort of. Let me relate three quick stories that took place in the last 24 […]
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With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role […]
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Many business owners think their companies are too small to have a brand. Do YOU have a brand? Yes, you do! A brand is your promise to your customers. It […]
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It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can do about the balance of […]
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When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? […]
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