Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
A new A.I. project enables realistic conversations with the dead. Will this help or hurt humanity?
You’re creating content. But do you view it as lead generation strategy?
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
A reader survey will inform my blogging strategy into the future.
Could Live Commerce be the next big social media mega-trend?
Understanding spending wave theory can help you determine the next big consumer trends
Social Sharing is the killer metric for content marketing efforts.
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Video resumes might seem like a good idea except when you think through the implications for inequality.
Strategy development used to mean months of research but today it might be being in the moment.
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Are you different from your competitors? You have two options, and maybe only one.
Have you heard of revenge travel? It might explain weird consumer trends right now.
Your personal brand can drive success. But the effort usually fails for one reason.
