What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Blog Archive
Is it possible to build a peaceful brand community?
Is there any way to build a friendly brand community? These examples will help.
A human brand and my vulnerability journey
Vulnerability leads to brand strength but getting there is a continuous journey.
For marketers, COVID may mean COMFORT
When customers are fearful, they seek comfort and marketers should be paying attention.
First Principles: How Marketing Can Find Its Way
First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
Russians and Chinese and let’s just cool it
While spy threats from Russians and Chinese are real, let’s not forget that the politicians are creating the angst.
Why would somebody buy from you?
Who is buying from you? A better question is, why are they bying from you?
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
Are you ready for in-home drones?
Are you ready for in-home drones? Is your cat? One of the topics on a new Marketing Companion episode.
How to recover your Facebook Notes after Zuckerberg’s flip-flop
Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
“I’m sick of content marketing”
My friend is sick of content marketing. Can you still have a meaningful career in this field?
Five good reasons why teaching a college class is good for business
Teaching a college class is a great way to build your business. Here are five ideas to think about.
Do you need a college degree to be in marketing?
Big Tech says you don’t need a college degree to get a job. Will this trend carry over for marketing?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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