Are you ready for in-home drones?
Are you ready for in-home drones? Is your cat? One of the topics on a new Marketing Companion episode.
Blog Archive
How to recover your Facebook Notes after Zuckerberg’s flip-flop
Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
“I’m sick of content marketing”
My friend is sick of content marketing. Can you still have a meaningful career in this field?
Five good reasons why teaching a college class is good for business
Teaching a college class is a great way to build your business. Here are five ideas to think about.
Do you need a college degree to be in marketing?
Big Tech says you don’t need a college degree to get a job. Will this trend carry over for marketing?
Opportunity or don’t poke the bear? Marketing and the dark web
Marketing and the dark web is a hot topic. Is this an opportunity or a peril for marketers?
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
You’re in a war. You don’t have to be remarkable right now.
Don’t buy into the social media pressure to be remarkable while the human earthquake is building
Three steps to put a parasocial relationship to work for your business
A parasocial relationship is powerful and emotional. How do you apply the idea to your business?
Six questions that propel your new marketing strategy
These six questions help lead you to a new marketing strategy.
Hustle, UFOs, and Instagram viewing parties?
200 episodes of The Marketing Companion are worth celebrating with Instagram viewing parties, UFOs and surprise gifts!
Quit Your Job but Don’t Make These Four Mistakes
Before you quit your job, use these four tips to give yourself the best chance to succeed.
Unanticipated business victories during the pandemic
Some surprising business victories and a few short takes from the world of marketing.
In the pandemic, I see a small circle of light
The pandemic is bleak, but corona can also mean a small circle of light. Here is mine.
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