The pursuit of personal peace
Mark Schaefer and Mathew Sweezey have been on journey to find personal peace. In this podcast episode, they compare notes and explore their own paths to contentment.
Blog Archive
Are you really building a personal brand on TikTok?
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
A singular view of human creativity as AI encroaches
AI will soon meet and exceed human creativity in many art forms. What is the role of the human creator in this new eco-system?
How curiosity fuels your marketing
Curiosity might be the most important soft skill in marketing. It fuels innovation, creativity, and insight. But can you get better at this? Is this is a skill you can nurture? Mark Schaefer and Jay Acunzo discuss on The Marketing Companion.
The biggest mistake content creators make today
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
The ROI of creators: An inspiring influence marketing case study
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
Beyond Imposter Syndrome
Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.
Your personal brand is not about you (surprise!)
A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.
How to battle boring … even without a budget
I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI […]
What business are you in … Really?
“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!
How do you measure thought leadership?
Everybody wants to build a personal brand, but how do you know it’s working? How do you measure thought leadership. Here are five ideas.
The new influencers beat traditional advertising effectiveness
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
Does ‘move fast and break things’ still work with AI?
‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?
Are we creating AI, or are AI Agents creating us?
The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.
The problem with social listening platforms and disconnected customers
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
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