All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

The Artificial Intelligence impact on marketing

In this episode of The Marketing Companion, Mark Schaefer and Tom Webster discuss the Artificial Intelligence impact on marketing.

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The Future of the Stories Format

Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

The single word that changed my life

Yes, it is true. There was a single word that changed my life, uttered by one of the greatest business leaders I’ve ever known.

Marketing inspiration from the most creative city in the world

The post showcases three successful and inspiring marketing examples from one of the world’s most creative cities, Berlin.

3 Examples that Prove the Power of Brand Storytelling

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

Does business professionalism still matter?

A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.

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What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours.

Five essential guidelines to determine the best content for your business

Determining the best content for your business might seem overwhelming but it doesn’t have to be if you follow these five simple guidelines.

Find the Branding Hook that Others Sing Back to You

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

You’re not wasting your time by dreaming: Four lessons in staying creative

Creativity is something that probably won’t be outsourced any time soon. Here are four big ideas for staying creative in the digital age.

How to hire an influencer for your business

Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!

Where are all the social networks?

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

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Facebook has no moral compass

Another controvery from Facebook. This seems to be nothing surprising if you conclude that Facebook has no moral compass.

How to gain social media marketing experience before you graduate

By Kiki Schirr, {grow} Contributing Columnist Standing out amid a pool of college graduates can be difficult. Gaining social media marketing experience is a clear differentiator when looking for a […]