All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Five essential guidelines to determine the best content for your business

Determining the best content for your business might seem overwhelming but it doesn’t have to be if you follow these five simple guidelines.

Find the Branding Hook that Others Sing Back to You

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

You’re not wasting your time by dreaming: Four lessons in staying creative

Creativity is something that probably won’t be outsourced any time soon. Here are four big ideas for staying creative in the digital age.

How to hire an influencer for your business

Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!

Where are all the social networks?

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

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Facebook has no moral compass

Another controvery from Facebook. This seems to be nothing surprising if you conclude that Facebook has no moral compass.

How to gain social media marketing experience before you graduate

By Kiki Schirr, {grow} Contributing Columnist Standing out amid a pool of college graduates can be difficult. Gaining social media marketing experience is a clear differentiator when looking for a […]

Your organizational culture is your marketing

Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.

When a company aligns with customer values, is it serving, or pandering?

Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?

The Paranoia Around Marketing Benchmarks

There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.

Three lessons all new businesses can learn from the Google+ failure

Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.

Marketing’s job is to protect your brand. Are you doing your job?

It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

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