All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Just because you can do micro-targeting doesn’t mean you should

With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.

Personalized content marketing, deadly AI and more insights from #SXSW 2018

In this round-up post, Mark Schaefer shares nuggets about marketing, AI, podcasting and more from SXSW. Mastering personalized marketing means becoming a news stream native.

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The #Westworld Word of Mouth Marketing Miracle

Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?

Is social media marketing still a thing?

Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?

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Negotiating the new relationship between content and platform

The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Five questions to answer before creating an online course

Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.

What Marketers Need To Know About Truth Decay

By Brooke B. Sellas, {grow} Contributing Columnist Truth decay is all around us. As we increasingly become inclined to disregard facts, data, and analysis, we base our decisions and outcomes […]

Five reasons to be enthusiastic about the future of social media marketing

There is a lot of negative news on the social media scene but examining the big picture reveals an optimistic view of the possibilities of social media marketing.

Amazon puts experiential marketing at a crossroads

There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?

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The Infinite Dial - Facebook Usage Drop 2018

Facebook bombshell: It has stopped growing.

New research shows that Facebook has stopped growing, by a lot. What does this Facebook bombshell mean to the company and to social media marketers?

My client burst into tears. And that was a very good thing.

My client burst into tears. I knew we were making progress. How the secret of unexpected emotions can lead to breakthrough ideas.

Go-to resources to modernize your marketing mindset

Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!

Does every brand need to take a political stand?

Social media has made the world more polarized. Consumers want to know what you stand for. Does every company need to take a political stand?

Have you considered using the Telegram app as a Marketing Tool?

Have you heard of Telegram, the new messaging tool that allows brands to personally connect with up to 100,000 of their fans? Learn a little bit more about how to engage your users through Telegram here.