Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs
Use these tried-and-true advertising strategies (with examples) to unleash an awesome and effective plan to win the year.
Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.
A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.
Brands need to tell stories that capture their audience’s imagination. Smart marketers know that storytelling works best, but it has to be captivating.
Mark Schaefer reflects on seven key lessons from his entrepreneurial journey, including some surprising advice!
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
Too often we are looking toward a technology-first marketing strategy and we have lost sight of the human roots of marketing.
Starting a new business can benefit from luck and unforeseen synergy, but it also takes some planning, and being smart enough to know what you don’t know.
In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.
