The Intolerance of Hustle
Choosing an entrepreneurial lifestyle of hustle is fine, until you shame those who don’t. There is an attitude of intolerance embedded in the hustle culture.
Blog Archive
The fast pace of marketing will get faster
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
Should You Stay In-House or Outsource Your Marketing?
Many big brand names are moving all of their marketing activities in-house. Even so, there are two other options to consider. Should you consider a hybrid team or outsource your marketing? Here’s a look at all three options.
Your social media strategy plan: Where do you START?
A step-by-step guide to getting a social media strategy started in your company.
Why the future of content marketing is revealed in Game of Thrones
In an overwhelmingly crowded media world, Game of Thrones dominated by being relevant and superior. This post examines why it is important to apply the same principle to your own content.
No social media, no email, no website. And she’s a business success.
Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.
The Good, The Bad, and The Staticky: Podcast Recording Tools I’ve Loved (or Not)
How do you record remote interviews for your podcast? Here are a few podcast recording tools that can help you create great, reliable audio.
The Power of Fried Chicken: Using Visual Brand Anchors
If you want to stand out in a noisy world, you might consider if there is an appropriate visual brand anchor to connect you to your audience.
Digital advertising: The next big business opportunity is in sight.
Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?
Insights into new media trends on podcasting, social media, and smart speakers
This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!
Facebook and Cambridge Analytica: What’s next? How about taking Facebook private?
Facebook is facing a relentless barrage of political, ethical, and commercial disasters. How can the company cope while meeting the demands of Wall Street? Maybe the answer is taking Facebook private.
Participation Marketing: Connecting Internal and External Audiences
Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.
Three reasons why your corporate storytelling just won’t work any more
While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.
Marketing strategy for the modern world: Social Media Explained
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Just because you can do micro-targeting doesn’t mean you should
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
The Marketing Companion Podcast
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