Data, big data and bigger data. If the data don’t show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There’s a need for balancing data and emotion.
Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.
The Facebook Congressional Hearings were more than an inquiry into troubling ads and privacy. It demonstrated a shocking lack of understanding of tech that will eventually threaten national security.
A growing portion of the economy is coming from entrepreneurs stepping into the gig economy. Here are three best practices to help you get started out right.
Choosing an entrepreneurial lifestyle of hustle is fine, until you shame those who don’t. There is an attitude of intolerance embedded in the hustle culture.
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
Many big brand names are moving all of their marketing activities in-house. Even so, there are two other options to consider. Should you consider a hybrid team or outsource your marketing? Here’s a look at all three options.
A step-by-step guide to getting a social media strategy started in your company.
In an overwhelmingly crowded media world, Game of Thrones dominated by being relevant and superior. This post examines why it is important to apply the same principle to your own content.
Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.
How do you record remote interviews for your podcast? Here are a few podcast recording tools that can help you create great, reliable audio.
If you want to stand out in a noisy world, you might consider if there is an appropriate visual brand anchor to connect you to your audience.
Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?
This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!
Facebook is facing a relentless barrage of political, ethical, and commercial disasters. How can the company cope while meeting the demands of Wall Street? Maybe the answer is taking Facebook private.
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