Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
Creativity is something that probably won’t be outsourced any time soon. Here are four big ideas for staying creative in the digital age.
Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
Another controvery from Facebook. This seems to be nothing surprising if you conclude that Facebook has no moral compass.
By Kiki Schirr, {grow} Contributing Columnist Standing out amid a pool of college graduates can be difficult. Gaining social media marketing experience is a clear
Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?
Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs
