All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

What Marketers Need To Know About Truth Decay

By Brooke B. Sellas, {grow} Contributing Columnist Truth decay is all around us. As we increasingly become inclined to disregard facts, data, and analysis, we base our decisions and outcomes […]

Five reasons to be enthusiastic about the future of social media marketing

There is a lot of negative news on the social media scene but examining the big picture reveals an optimistic view of the possibilities of social media marketing.

Amazon puts experiential marketing at a crossroads

There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?

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The Infinite Dial - Facebook Usage Drop 2018

Facebook bombshell: It has stopped growing.

New research shows that Facebook has stopped growing, by a lot. What does this Facebook bombshell mean to the company and to social media marketers?

My client burst into tears. And that was a very good thing.

My client burst into tears. I knew we were making progress. How the secret of unexpected emotions can lead to breakthrough ideas.

Go-to resources to modernize your marketing mindset

Many marketers are “frozen”in their approach, basing strategies on tried-and-true ideas that worked three years ago. Here are some resources to help you modernize your marketing mindset!

Does every brand need to take a political stand?

Social media has made the world more polarized. Consumers want to know what you stand for. Does every company need to take a political stand?

Have you considered using the Telegram app as a Marketing Tool?

Have you heard of Telegram, the new messaging tool that allows brands to personally connect with up to 100,000 of their fans? Learn a little bit more about how to engage your users through Telegram here.

Sex sells. But how about beauty and truth in the age of authenticity?

Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.

The World’s Best Chatbots for Work and Play

Chatbots are taking over! Here’s a discussion of the best chatbots with a list of some fun ones to experiment with for business or personal use.

When will people fight back against big tech?

The techlash: Are people ready to fight back against Big Tech?

Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?

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Brands need to stop the insanity and invest in true influence

Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.