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19-Year-Old Shows Anybody Can Become Known With Commitment

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web

Five things Facebook is doing right

The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.

STOP: Don’t Use Influencer Marketing Without Reading This Post

Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.

Artificial intelligence, real-life marketing

Artificial intelligence and marketing — what’s real, what’s now, what’s ahead? Our latest podcast episode is a far-ranging discussion on AI

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The world is flat, if we let businesses keep it that way

By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World […]

5 Steps to conduct a superior podcast interview

A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success

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How I totally screwed up my blogging strategy

Lack of focus, lack of discipline and boom — my blog seemed lost. How it happened and I I got my blogging mojo back

Tearing down the house: How to handle social media haters

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.

How often should I blog? Five steps to answering the question

“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.

Three proven tips on finding niche markets hungry for your work

Finding niche markets hungry for your work can involve safari-like sleuthing or practical research, as these tips suggest

The big shift: Ads, TV, and the content monetization challenge

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

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Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.