All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Customer success: 3 Off-beat tools for small businesses

When you run your own business, customer success can be a daunting task. Here are three surprising tips to help you help your customers succeed.

There is no glory in “old school” marketing

I find that some people wear “old school” like a badge of courage. But resistance is futile. Get with the plan or become irrelevant.

When developing a personal brand, sometimes your dreams follow you

Follow your dreams? Not necessarily. As many successful people testify, often it’s the other way around and your dreams follow you

How I disrupted the British Rail System because I had too much coffee

I had to pee. And then it all went to pot. Yes, I disrupted the British Railway System

The right time to ignore popular marketing advice

Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

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Can you blog effectively if you need to be liked?

Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected

I don’t think that emoji means what you think it means

Some of the most common emoji symbols have radically different meanings around the world. Think before you emoji?

Marketers, Are You Ready For Voice Search?

By Brooke B. Sellas, {grow} Contributing Columnist One of my favorite things to do on the weekends is to yell at Alexa, “Alexa, play top dance music!” And then I […]

19-Year-Old Shows Anybody Can Become Known With Commitment

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web

Five things Facebook is doing right

The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.

STOP: Don’t Use Influencer Marketing Without Reading This Post

Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.

Artificial intelligence, real-life marketing

Artificial intelligence and marketing — what’s real, what’s now, what’s ahead? Our latest podcast episode is a far-ranging discussion on AI

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The world is flat, if we let businesses keep it that way

By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World […]