All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Surprise! It’s not about passion. Five lessons on building a huge personal brand

The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.

Social media proficiency: A life skill?

While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?

Why content is your enemy and experiences are your friend

To stand out in a competitive and information-dense world, should we be focused on creating content, or providing experiences?

How to Make Super Bowl Marketing Magic Last All Year Long

You might not have $6 million to run an ad during Super Bowl LI, but you can apply Super Bowl marketing lessons from scrappy brands all year long.

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

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The difference between “pandering” and “serving” in the Super Bowl ads

Coke and Budweiser both featured Super Bowl ads with a theme of diversity and acceptance. One was an example of great brand-building, one was cheap schlock.

The True Meaning of Hustle

Hustle is the new black. But what is the true meaning of hustle today? Is business success all about you, or about them?

Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)

Reputation matters and it can be destroyed even by a single incident. Here’s how to use technology and common sense to maintain a good company reputation.

What to do if the president tweets you

The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?

The difference between “free speech” and politicizing your brand

Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?

Three strategies to take the heat out of customer conflict

Life happens and sometimes things go wrong with your online client. Here are three strategies to take the heat out of customer conflict

Is the Age of Apple over?

Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?

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The greatest content marketing case study in history

GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?

The new standards for strategy and social media success

The fundamentals of social media success may have nothing to do with your strategy, budget, or team you’ve assembled. Success begins with something deeper.