All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

How to write your first speech

The opportunity to take the stage and give a speech may be the culmination of a dream. But now it’s time to get to work. How do you write your first speech?

Entering Protopia and a world of continuous marketing disruption

It may seem like change has come quickly but the pace has been glacial compared to what is ahead. Welcome to protopia where change is continuous.

My personal challenge to you for the new year

We enter a new year with a choice to keep hate in our hearts and live a life that is toxic, or to be resilient and encourage a more civil world.

In case you missed it, the best marketing posts of 2016

These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.

Building a personal brand? Here’s why you need to ignore SEO

This might seem like strange advice but the best way to build your personal brand is to ignore SEO. To win today, originality rules.

What every marketer needs to know about the Internet of Things

The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.

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If you’re preparing a roundup post, stop this right now

A roundup post is an opportunity to create great content and explore new ideas, so why do most bloggers just settle for boring?

The all-time greatest Christmas marketing story

When faced with a load of unsold goods, a sales clerk made up a tall tale that became the greatest Christmas marketing story

4 Ways Marketers Can Up Their Mental Game

Marketers are constantly faced with change. These four tips for routines and processes can help deal with change and up your mental game.

How SMBs can get more leads through marketing automation

Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.

Why Facebook Live is not ready for prime time

A lot of marketers think this is the year of live video. But hold on one minute. Maybe services like Facebook Live are not quite ready for prime time!

Finding the right “authenticity level” for your brand

There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.

7 and a Half Quotes That Aren’t Supposed to be About Marketing

These quotes about marketing aren’t about marketing. Or are they? Oh, you’ll just hve to judge for yourself!

The gig economy and conversational marketing

The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities

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What it’s like to be hugged by a brand. Literally.

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.