Content Shock is here. Now what?
New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.
Blog Archive
Nobody can blog for you, but maybe they can blog WITH you
It’s risky turning your blog over to others, but one solution is to have people who blog with you, not for you.
What are the most reliable content channels to connect with customers?
Organic reach is down. Content shock is up. What are the most reliable content channels to connect to your customers?
Marketing is the second-biggest user of Big Data (and other amazing facts)
A new research report provides illuminating ideas about where all this Big Data is coming from and how it is being used.
3 Tips for Future-proofing Your Digital Career
By Mars Dorian, {grow} Contributing Columnist As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. On the one hand, I’m looking forward to 3D […]
Tee it up. Six digital marketing rants
There’s nothing like some good spam to start your day. It’s time for a few digital marketing rants on the latest edition of The Marketing Companion.
Mobile devices are destroying human conversation. Get over it.
Excessive screen time may be affecting your health, your relationships and your mind. It’s killing human conversation. Deal with it.
The future of blogging and online publishing
Is blogging dead? No, but the state of online publishing is shifting, dramatically. Mitch Joel and Mark Schaefer explore the future of blogging
A ton of useful information on social media marketing measurement!
This features two amazing resources for social media marketing measurement: a downloadable slide presentation and a discussion with a metrics expert
Recovering from my complete content marketing failure
The author thought he was following the “rules” but overlooking some fundamentals led to complete content marketing failure
Four new effective presentation techniques you can use right now
These four effective presentation techniques from Mitch Joel, Tom Webster, Laura Fitton and Mark Schaefer can add more power to your talk immediately
How to differentiate your blog based on the time you can put into it
One way to differentiate your blog might be to look at how you use your time to stand out.
Using psychology to make your content relevant
Wade Harman’s technique for using psychology in social media to bring your target audience closer.
Are you #BreakingTheLaw by using Hashtags?
Marketing law expert Kerry O’Shea Gorgone shares tips for brands on how to legally use hashtags for marketing.
Are marketers becoming redundant?
There is no career that has been transformed more quickly and more dramatically by technology than marketing. Are maketers becoming redundant?
The Marketing Companion Podcast
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