All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

3 Tips for Future-proofing Your Digital Career

By Mars Dorian, {grow} Contributing Columnist As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. On the one hand, I’m looking forward to 3D […]

Tee it up. Six digital marketing rants

There’s nothing like some good spam to start your day. It’s time for a few digital marketing rants on the latest edition of The Marketing Companion.

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Mobile devices are destroying human conversation. Get over it.

Excessive screen time may be affecting your health, your relationships and your mind. It’s killing human conversation. Deal with it.

The future of blogging and online publishing

Is blogging dead? No, but the state of online publishing is shifting, dramatically. Mitch Joel and Mark Schaefer explore the future of blogging

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A ton of useful information on social media marketing measurement!

This features two amazing resources for social media marketing measurement: a downloadable slide presentation and a discussion with a metrics expert

Recovering from my complete content marketing failure

The author thought he was following the “rules” but overlooking some fundamentals led to complete content marketing failure

Four new effective presentation techniques you can use right now

These four effective presentation techniques from Mitch Joel, Tom Webster, Laura Fitton and Mark Schaefer can add more power to your talk immediately

How to differentiate your blog based on the time you can put into it

One way to differentiate your blog might be to look at how you use your time to stand out.

Using psychology to make your content relevant

Wade Harman’s technique for using psychology in social media to bring your target audience closer.

Are you #BreakingTheLaw by using Hashtags?

Marketing law expert Kerry O’Shea Gorgone shares tips for brands on how to legally use hashtags for marketing.

Are marketers becoming redundant?

There is no career that has been transformed more quickly and more dramatically by technology than marketing. Are maketers becoming redundant?

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Adding fuel to the fire: How important is Facebook?

New research shows that Instagram, Twitter and Snapchat reign with teens, but let’s take a closer look at the implications.

New research: An exceptional path to social selling success

In what may be the first academic research on social selling success, Carnegie-Mellon provides some surprising insights into what makes programs tick.