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A new process to quantify content marketing success

This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.

5 Big tips to make LinkedIn ads work for you

If you work in B2B, it’s likely that LinkedIn is very important to you. But have you tried LinkedIn ads? Here are five ways to make them work.

Case study: Social media engagement as a point of differentiation

It’s a noisy world out there but maybe the human touch is what you need to cut through the clutter. A social media engagement case study

10 Ways to Drive More Social Proof

The difference between being ignored and being a success might lie with your social proof. Here are 10 ideas to make this work for you!

Personal brand or company brand? The new realities of life online

Are you a personal brand? A company brand? Both? Let’s sort it out together.

A solution to the content marketing measurement puzzle

What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.

How to write 3,000 words every day when you don’t feel like it

This post teaches you how to create 3000 words or more every single day, even when you don’t feel like it.

Navigating the shifting sands of Facebook marketing

Organic reach on Facebook is going up. Confused? Check out this discussion on Facebook marketing trends

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What is the meaning of life?

I have never been stumped by an interview question until this one, “To you, what is the meaning of life?”

12 ways to achieve emotional marketing for your B2B company

Four common complaints often keep businesses from creating emotional marketing success. We offer 12 solutions to overcome your fears.

Why it takes so long to achieve social media success

Sometimes it seem like it takes a long time to achieve social media success. This post explains why.

What is the purpose of a blog post today?

Last week I posted a long-form piece of content on Facebook. It was an opinion about why this is a difficult time to be in marketing. If this sounds familiar […]