All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Does creating content make you dumb?

While you are creating content, your competitors are spending that time learning new skills. Can you create content and remain relevant?

How to overcome the fact that people are NOT reading your emails

Research shows that people are skimming your messages and clients are not reading your emails. A strategy to overcome the problem

Using content-related quizzes to generate leads

A few tips on using quizzes to generate leads for you business from {grow} Community Member JP Misenas

Why conversation hierarchy is important to your marketing strategy

Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy

Seven fascinating marketing lessons of 2015

Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year

Marketing Resources for 2016: Old School meets New Cool

The new year approaches — are your marketing resources up to date? Do you Blab? Are you podcasting? The tools that are the most hip might surprise you!

“Curation” versus Fair Use: How to keep your content safe

If you are curating content are you breaking the law? Understanding “fair use” is important to keeping your content safe

The Business Case for Blab: Trust Acceleration

The video streaming platform Blab is red hot. Here’s why this may be the most important social media development since Twitter. The business case for Blab.

A new process to quantify content marketing success

This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.

5 Big tips to make LinkedIn ads work for you

If you work in B2B, it’s likely that LinkedIn is very important to you. But have you tried LinkedIn ads? Here are five ways to make them work.

Case study: Social media engagement as a point of differentiation

It’s a noisy world out there but maybe the human touch is what you need to cut through the clutter. A social media engagement case study

10 Ways to Drive More Social Proof

The difference between being ignored and being a success might lie with your social proof. Here are 10 ideas to make this work for you!

Personal brand or company brand? The new realities of life online

Are you a personal brand? A company brand? Both? Let’s sort it out together.

A solution to the content marketing measurement puzzle

What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.