All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Why ad agencies need to become software companies

The key to winning in the digital world is to turn data into value. That’s why ad agencies need to become software companies.

Five ways to calm down and not be overwhelmed by social media change

It’s easy to become overwhelmed by social media change. Here are five practical tips to calm down and carry on.

How do I create a feast in an era of content snacking?

Proven ways to stand out from the crowd in a content snacking era? from Gregory Pouy I Digital Transformation By Grégory Pouy, {grow} Community Member “How do I stand out […]

Is your online presence too safe for your own good?

This article deals about the sales power of controversy and authenticity of your online presence in today’s outrage culture.

Five trends transforming content marketing

Ad blocking, Millennials, and influence marketing promise to transform content marketing in 2016 and beyond

As digital ad options dry up, marketers turn desperate

Sniply allows strangers to post ads on your website without your knowledge or consent. Is this ethical? Legal?

Does creating content make you dumb?

While you are creating content, your competitors are spending that time learning new skills. Can you create content and remain relevant?

How to overcome the fact that people are NOT reading your emails

Research shows that people are skimming your messages and clients are not reading your emails. A strategy to overcome the problem

Using content-related quizzes to generate leads

A few tips on using quizzes to generate leads for you business from {grow} Community Member JP Misenas

Why conversation hierarchy is important to your marketing strategy

Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy

Seven fascinating marketing lessons of 2015

Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year

Marketing Resources for 2016: Old School meets New Cool

The new year approaches — are your marketing resources up to date? Do you Blab? Are you podcasting? The tools that are the most hip might surprise you!

“Curation” versus Fair Use: How to keep your content safe

If you are curating content are you breaking the law? Understanding “fair use” is important to keeping your content safe

The Business Case for Blab: Trust Acceleration

The video streaming platform Blab is red hot. Here’s why this may be the most important social media development since Twitter. The business case for Blab.