A strategy to keep up with marketing change
How do you keep fresh and up to date on all the marketing change happening in our world? Mark Schaefer and Tom Webster provide their thoughts
Blog Archive
What are the most important social media platforms for business?
What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.
Is Growth Hacking a thing? The experts sound-off
Is growth hacking a new movement or marketing in disguise? The experts weigh in
Do People Trump Content in Marketing?
The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital content in marketing
Five good reasons to ignore Google
Conforming to search standards is putting us in a creative box. But there are some times it makes sense to ignore Google.
CEOs are finally embracing social. What does it mean to you?
With 80 percent of CEOs now embracing social media, executive communication is transforming. What does this mean? CEOs and social media analysis
33 Inspiring B2B digital marketing case studies
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!
The marketing conference guide for socially awkward people
It’s not easy being an introvert at a marketing conference but here are three tips to pull you through
Lions and Tigers and Buyer Personas … Oh My
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
The art and science of developing an enterprise content strategy
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
Why you need to re-evaluate the design of your blog
Does the design of your blog encourage your readers or drive them away?
If you stopped publishing your social content, would anybody notice?
Brooke Ballard articulates the concern of many: Is our social content making a difference or we just contributing to Content Shock?
Is there a place for social media in a boring business?
Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.
The most important word in marketing
Yes, there is one most important word in marketing and it is “maneuver.” If you focus on it, your marketing strategy will reveal itself.
The Best Way to Measure Thought Leadership
Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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