What you need to know about emerging content forms
Frenzied competition in the content marketing space is forging new content forms that open up a world of new possibilities.
Blog Archive
How to be “Future Ready” for a career in marketing
The world is changing fast. Here are tips for getting your marketing career future ready!
Sometimes you don’t need community. Sometimes you just need a hamburger
Do you need to join a movement before you buy something? Probably not. Sometimes, I just want a hamburger
Four steps to stay on top of social media trends
How can a busy marketer possibly keep up with social media trends? Staying ahead of marketing FOMO with Kiki Schirr.
The fatal flaw for most start-ups is marketing
by Merav Chen, {grow} Community Member When talking to startup founders, I’m always surprised to see how many don’t consider bringing a marketing function on board until a very late […]
Why customer personas may be an outdated marketing technique
Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.
Change the Channel to Ignite Content
By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code, I became inspired to think about how I could ignite content on my blog where I provide […]
Why the economics of blogging are diminishing
Mars Dorian believes the economics of blogging seems to be sliding with the lowered attention span and new content options.
Maybe your podcast is not a podcast
New research reveals people are unfamiliar with podcasting and that fact may keep your podcast from reaching its full potential
Why entrepreneurs will always beat intrapreneurs
While many companies strive to create a network of intrapreneurs, it may not fully work. Here’s why.
It’s not a pitch, it’s a person. The super powers of influence marketing
Unlocking the power of influence marketing requires a focus on relationships, not pitches
Wasting your ad money? All Facebook fans are unequal
Trying to acquire Facebook fans? Find out why this may not be the smartest way to grow and gain awareness online.
The first step in social media marketing is not social media
if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!
8 Easy ideas to make your presentation memorable
There is a big difference between giving a speech and giving a speech that “sticks.” Eight ideas to make your presentation memorable
I was called out on my social media BS and I’m relieved
What happens when you get caught in the social media echo chamber? One blogger’s story of her struggle against social media BS
The Marketing Companion Podcast
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