All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

The marketing conference guide for socially awkward people

It’s not easy being an introvert at a marketing conference but here are three tips to pull you through

Lions and Tigers and Buyer Personas … Oh My

In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.

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The art and science of developing an enterprise content strategy

Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.

Why you need to re-evaluate the design of your blog

Does the design of your blog encourage your readers or drive them away?

If you stopped publishing your social content, would anybody notice?

Brooke Ballard articulates the concern of many: Is our social content making a difference or we just contributing to Content Shock?

Is there a place for social media in a boring business?

Does social media make sense for businesses that aren’t very social? The business case for social media and the boring business.

The most important word in marketing

Yes, there is one most important word in marketing and it is “maneuver.” If you focus on it, your marketing strategy will reveal itself.

The Best Way to Measure Thought Leadership

Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.

What you need to know about emerging content forms

Frenzied competition in the content marketing space is forging new content forms that open up a world of new possibilities.

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How to be “Future Ready” for a career in marketing

The world is changing fast. Here are tips for getting your marketing career future ready!

Sometimes you don’t need community. Sometimes you just need a hamburger

Do you need to join a movement before you buy something? Probably not. Sometimes, I just want a hamburger

Four steps to stay on top of social media trends

How can a busy marketer possibly keep up with social media trends? Staying ahead of marketing FOMO with Kiki Schirr.

The fatal flaw for most start-ups is marketing

by Merav Chen, {grow} Community Member When talking to startup founders, I’m always surprised to see how many don’t consider bringing a marketing function on board until a very late […]

Why customer personas may be an outdated marketing technique

Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.

Change the Channel to Ignite Content

By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code, I became inspired to think about how I could ignite content on my blog where I provide […]