Bonus KNOWN content

Bonus KNOWN content

Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.

Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

The path to content success: Crushing self doubt

Sometimes the key to content success is simply to start, and often that requires crushing self doubt that gets in the way of that beginning.

Can anybody become known? Let’s ask the janitor.

She is a janitor — who became a podcaster, author, and television show host. Can anybody become known? The answer is yes and here is proof!

How to select a common topic for a blog (or video or podcast)

It’s not easy finding a topic for a blog (or video or podcast) but it’s an essential step as you start a path to creating content

Content monetization, brocial media, and the role of love in business

A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.

How to be strategically authentic

There’s pressure to show up on the web in an authentic way. But that might not be the best business decision. Perhaps we should be strategically authentic.

Stop creating Random Acts of Content

It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?

How to Become Famous in 100 days or Less

I went searching for a way to become famous in 100 days or less. Instead, I discovered that 30 may be the most important number of your career today.

Adjusting to the new sales strategies with Anthony Iannarino

Sales strategy expert Anthony Iannorino shares his personal story of how he became known as one of the world’s premier sales consultants