Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Social media, authenticity and the human brand
What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?
The Facebook Other Folder and the Strangers Who Love Me There
Creeps, pervs and gurus, oh my! The story behind the Facebook Other folder
The power and perils of the pivot
Faced with a failing business model the author is experiencing the growing pains of a business pivot.
Creeping Me Out — 7 Steps to Handle Social Media Stalkers
Social media stalkers can be relentless. Here are some tips
Authorship and the Invisible Blogger: Are you writing yourself out of success?
This episode of The Marketing Companion offers a new perspective on blogging and how our authorship is getting buried by changes on social media and the internet.
5 Simple Strategies for Growing Your LinkedIn Influence
Can you build influence through LinkedIn? you bet you can!
7 Ways Blogging Makes You a Better Leader
Blogging can support your leadership efforts in amazing ways. Here are seven ideas.
The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
The business case for SXSW Interactive
Thinking about going to SXSW? Here are the plusses and minuses of SXSW Interactive
