Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
I am deluged with requests for free help. If I ignore you, I’m not being rude, I’m being smart.
What skills do you need to succeed in marketing?
The foundations of marketing success are shifting under our feet. Are we doomed to be in a permanent state of catch-up or can we prepare?

The busy blogger’s kryptonite
Writing for other sites is a great opportunity but also dilutes the quality of the content for your own site. In fact, this might be blogger’s kryptonite!

My most important lesson in business almost killed my blog
I was approaching my blog like Mr. Spock but I needed to be Captain Kirk. That made all the difference in the world!

5 pieces of social media advice that trapped me
Just be yourself. Follow your passion. Adopt the latest social technology. Sound like familiar advice? It might be harming your business.Social media advice is common sense

Want to be a superstar, but no time for social media? Fake it with Ghost Tweeting
All of the benefits, none of the work, the ad said. Is ghost tweeting too good to be rtue. Tha answer to that is yes, it is!

11 Inspired nudges to help you write your book
Have you thought about self-publishing a book? Here is some inspiration to help you try! This will help you write your book.

Five steps to create breakthrough actions toward “Everest Goals”
Maybe the best way to take small step forward in your business is to plan a Quantum Leap!

Risky Business: Can Liking a Facebook Page Cost You Your Job?
Attorney Kerry O’Shea Gorgone discusses an ongoing case involving Facebook “likes,” free speech, and wrongful termination.Can Liking a Facebook Page Cost You Your Job?