Case study: Using social influence to build a personal brand
Here’s a great example of how a college student used the social web to make her dream come true.
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Four ways to become a spellbinding online personality
It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.
Blogging: Writing truthfully under imaginary circumstances.
Are you being authentic on the social web? Why would you want to be?
Social media success also breeds risk
Social media success is a two-edged sword, as this example shows.
Social proof and your battle for credibility
On the Internet, fake social proof “badges” can be a more important marker of credibility than actual accomplishment.
Today Show Digital Lifestyle Expert Talks Tech
Here’s a glimpse of the hottest tech ideas from Mario Armstrong, a tech pundit and contributor to The Today Show, National Public Radio and CNN.
Blogging and the fairness challenge
As a blogger, are you trying too hard to be liked? Is that getting in the way of building an engaged community?
OK. 30,000 followers. Now what?
Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?” That’s kind of […]
When social media destroys a career — The business case for being a fake
A guest post by {grow} community member Leslie Lewis Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it. Here’s why. […]
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.