Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Can you adapt to radical social media marketing change?
The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New
Six ways to make money from Empire Avenue
Have you heard of Empire Avenue? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation
Finding social media success in regulated industries like banking and healthcare
I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been
The Business Case for Social Media Mystery
Even if you were not caught up in the Royal Wedding frenzy, if you were a breathing human being you couldn’t help but catch a

What is your strategy for social media intimacy?
By Srinivas Rao, Contributing {grow} Columnist You’ve probably heard to no end just how important relationships are in the blogosphere. The truth is in today’s
Why are the “social media elite” ignoring us?
Why are the “social media elite” ignoring us? The answer may surprise you!
How social media amplifies competitive advantage
When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But
Case study: How one blog post helped me get a job in social media
Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then,
Social scoring and the business case for blocking Twitter spammers
Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance.