Archive for the ‘Big Data and Analytics’ Category

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

The new standards for strategy and social media success

The fundamentals of social media success may have nothing to do with your strategy, budget, or team you’ve assembled. Success begins with something deeper.

The five great questions of content marketing

Senior marketers came up with what they believe to be the five major questions of content marketing strategy and execution.

Entering Protopia and a world of continuous marketing disruption

It may seem like change has come quickly but the pace has been glacial compared to what is ahead. Welcome to protopia where change is continuous.

In case you missed it, the best marketing posts of 2016

These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.

What every marketer needs to know about the Internet of Things

The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.

37 Big Data Case Studies with Big Results

Rob Petersen shares 37 big data case studies where big data yielded big results for major companies across the globe, showing how big data can work.

Adapting To The NEW Consumer With Better Analytics

Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?