Driving economic benefits from your Alpha Audience
Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
Archive for the ‘Big Data and Analytics’ Category
The Fatal Flaw of A/B Testing
By Kiki Schirr, {grow} Contributing Columnist Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s […]
Highlights from SXSW 2016
Mark Schaefer presents some of the trends and technologies that were highlights of SXSW 2016
3 Ways to know your prospects as well as they know you!
Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.
Why brand building depends on the imbalances in people’s lives
Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building
Three companies using IT for dramatic transformation
Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone
The Data-Driven Sales Team: Why Social Selling Works
The data-driven sales team is the new normal in a world where speed means everything
Marketing: New architects of the customer experience?
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
A Special Message for You: The Power of Personalized Marketing
Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.
The Marketing Companion Podcast
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