The pandemic opened new opportunities for personalization
The pandemic is driving new customer expectations for personalization and new opportunities for businesses
Archive for the ‘business relationships’ Category
Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
How does content work in the world today?
Find out how content works in the world today through this fascinating debate.
How to understand the five most common obstacles to change
The world is moving fast and we have to address the obstacles to change even faster.
The real reason people are quitting their jobs and what it means to marketing
People are quitting their jobs in droves. Why? And what does this mean to you?
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Ten unexpected pandemic trends impacting your marketing world
I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.
A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
“Hire” This Question to Bring Lift to Your Marketing
Asking this single question might be the key to bringing new lift to your marketing.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.